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PPC / Paid Media

Pay for leads, not clicks.

Google and Meta campaigns built around cost per lead, with every dollar tracked to a call or a form.

Overview

Ad spend should be an investment you can measure.

We build and manage paid search and social campaigns around the one number that matters: what a qualified lead costs you.

Most accounts leak money in the same places: loose match types, no negative keywords, one landing page for everything and no call tracking. We close those leaks first, then scale what works.

What you get

Built to produce calls, not charts.

01

Cost per lead, not clicks

Campaigns are built and judged on qualified leads at a target cost.

02

Search and social together

Google Search, Performance Max and Meta working from one budget and one report.

03

Landing pages that convert

Dedicated pages per service with tracking, speed and clear calls to action.

04

Call and form tracking

Every phone call and form fill attributed to the ad that produced it.

05

Weekly optimisation

Search terms, bids, schedules and creative reviewed every week, not every quarter.

06

Transparent spend

You own the ad accounts and see every dollar in the monthly report.

Process

Four steps, repeated every quarter.

  1. 01

    Account and offer audit

    We review accounts, tracking and offers to find leaks and quick wins.

  2. 02

    Build and launch

    Campaigns, ads, landing pages and tracking go live together.

  3. 03

    Optimise weekly

    Search terms, bids, budgets and creative are tuned every week.

  4. 04

    Report and scale

    Monthly lead and cost report, then we scale the campaigns that earn it.

FAQ

Questions we get on the first call.

What budget do I need?

Local SEO usually moves within 60 to 90 days once the profile and service pages are fixed. Competitive organic terms take six to twelve months. We set the expectation in writing before we start.

Do I own the ad accounts?

Local SEO usually moves within 60 to 90 days once the profile and service pages are fixed. Competitive organic terms take six to twelve months. We set the expectation in writing before we start.

How fast will I see leads?

Local SEO usually moves within 60 to 90 days once the profile and service pages are fixed. Competitive organic terms take six to twelve months. We set the expectation in writing before we start.

Is there a contract?

Local SEO usually moves within 60 to 90 days once the profile and service pages are fixed. Competitive organic terms take six to twelve months. We set the expectation in writing before we start.

Next step

Find out where you rank — and why.

A free local SEO audit: profile, speed, pages, reviews and the three fixes we would make first. Delivered in a 30-minute call.